Just a friendly reminder that the survey ‘Organizing digital marketing teams’ will be open until Wednesday 30th September, so there is still time to participate. Key questions to be answered are: What is the best team size? Where should digital marketing be reporting? Which core activities should digital marketing focus on? About the survey: An [...]
The Digital Marketing Team organization survey 2009 has started! An online survey has been set up as to establish the structure of digital marketing teams in the global top 500 organizations. Target audiences are digital marketing executives and managers with a primary responsibility for driving internet marketing strategy and implementation within large organizations, either as [...]
Key questions E-Business teams face are: How mature is your E-Business organization? Which steps do you need to take to improve? How well are you doing benchmarked against cross-industry best practices? What are quick wins and improvement areas? Atos Consulting used the E-Business Maturity Model as the basis for the 2008 ‘E-Business Maturity Benchmark’. E-Business [...]
Well, last Thursday the key findings of the E-Business Maturity Benchmark were presented during our seminar. A room full of people, good discussions and positive feedback. Just a summay of the presentation and the key findings. E-Business Maturity Benchmark 2008 key findings View more presentations from Gijsbert Van der sleen. (tags: e-business ebusiness) Key recommendations: [...]
The contribution that E-Business can make to achieving the corporate strategic objectives is undervalued. Over one third of the companies is not measuring and steering on E-Business results. Many companies fail to fully integrate E-Business in their business processes, E-Business is stuck at departmental level and lacks the necessary top management support. These are conclusions of the Atos [...]
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