The Digital Marketing Team organization survey 2009 has started!
An online survey has been set up as to establish the structure of digital marketing teams in the global top 500 organizations. Target audiences are digital marketing executives and managers with a primary responsibility for driving internet marketing strategy and implementation within large organizations, either as digital [...]
Well, last Thursday the key findings of the E-Business Maturity Benchmark were presented during our seminar. A room full of people, good discussions and positive feedback. Just a summay of the presentation and the key findings.
E-Business Maturity Benchmark 2008 key findings
View more presentations from Gijsbert Van der sleen. (tags: e-business ebusiness)
Key recommendations:
Verify that the current [...]
The contribution that E-Business can make to achieving the corporate strategic objectives is undervalued. Over one third of the companies is not measuring and steering on E-Business results. Many companies fail to fully integrate E-Business in their business processes, E-Business is stuck at departmental level and lacks the necessary top management support. These are conclusions of the Atos [...]
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