Digital marketing team survey results expected end of November

Digital Marketing Team survey results pending

Thanks everybody for participating. The survey ‘Organizing digital marketing teams’ is now closed and we are working hard on the results. The full report is expected end of November. Participants will receive their copy personally. For everybody else, please keep your eyes on this blog!

Key questions to be answered are: What is the best team size? Where should digital marketing be reporting? Which core activities should digital marketing focus on?

About the survey:
An online survey was held to establish the structure of digital marketing teams in the global top 500 organizations. Target audiences include digital marketing executives and managers with a primary responsibility for driving internet marketing strategy and implementation within large organizations, either as digital marketing department responsible or internet channel responsible.

Objective:
The objective of this survey is to establish resources and structure for Digital Marketing Teams. We will be looking at:

• digital marketing focus
• digital marketing team size
• digital marketing team and out of pocket budgets
• digital marketing team reporting structure (governance) and
• digital marketing team core responsibilities

Results:
This research will result in a detailed report, which will be available to all participants. Elements of this whitepaper include: internet marketing focus, internet marketing team size, internet marketing team and out of pocket budgets, internet marketing team reporting structure (governance) and internet marketing team core responsibilities.

Also, we will include sector specific information and as a bonus your specific situation.

Confidentiality:
All information provided to us will be kept strictly confidential. The answers you provide will be kept anonymously and will never be linked to your personal information. Only members of the research team will have access to the information you provide. To use the online tool you will need to login and create an account. Your account enables you to return and finish the questionnaire, at a later point in time.

If you have any questions, please contact us.

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