As you know, I have been researching and developing an ?E-Business Maturity Model?. The idea is that organizations pass through ?stages? of maturity with respect to the way they use and manage E-Business to support and facilitate business goals, processes and operations. The goals of this model is to analyze where organizations are, where they must go and which steps need to be taken to ensure that they get there.
The aim of this research is to establish:
- the validity of the existing E-Business Maturity Models
- the definition/selection of a relevant E-Business Maturity Model
- the current level of E-Business Maturity in the Netherlands
- the initial E-Business Maturity benchmark for organizations within selected sectors
- best practice recommendations for E-Business organization to guide organizations in their E-Business development
The research approach is divided in three phase:
| Activity | Purpose |
| Research Phase 1: Qualitative research | |
| Literature review | Existing Maturity Models were reviewed to assess their current applicability |
| Initial E-Business Maturity Model | Based on several maturity models available within Atos Consulting (ECM, Knowledge Management, Cost Management, a draft EBMM 2.0 was developed |
| Qualitative research: In-depth interviews |
Several in depth interviews were held to validate the E-Business Maturity Model 2.0 and determine best practices.The first phase involved interviews with E-commerce/Digital marketing managers at: Canon, Philips CE, Organon, NXP, Akzo Nobel, Philips Lighting. |
| Review research findings and draft EBMM 2.0 | Based on the interviews, the model was evaluated and adapted. |
| Expert Panel discussion | Interviewees and E-Business managers from similar organizations were invited to discuss the findings of a draft report based on the first in-depth interviews. |
| Finalize EBMM 2.0 | Based on the feedback from the Expert Panel discussion, the EBMM 2.0 was finalized. |
| Research Phase 2: Quantitative research | |
| Quantitative research: Online questionnaire |
Goal is to establish the EBMM 2.0 across different types of organizations in the Netherlands. Target audiences include: E-Business / online channel responsible managers of top 500 organizations in the Netherlands. |
| Draft EBMM 2.0 Benchmark | Learning?s from the four research instruments were combined to detail common responses and best practice to issues of organizing an e-commerce team. |
| In depth interviews | Validation of the research findings and applicability to specific organizations. |
| Expert Panel session | Participants to the research are invited to discuss the findings of the EBMM 2.0 benchmark. |
| Benchmark report publication | Based on the research and the Expert Panel discussion, the EBMM 2.0 Benchmark Netherlands will be published. |
| Research Phase 3: reporting | |
| Research report | Document white paper of the complete research and key findings. |
The first stage of the research has been completed, a white paper is being written and will become available shortly.
I am happy to say that the second stage of the research is now in full progress, supported by the Atos Consulting Trends Institute (ACTI). The aim is to perform the quantative research before the summer.
More information? Keep an eye on this blog or contact me.
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