Thanks everybody for participating. The survey ‘Organizing digital marketing teams’ is now closed and we are working hard on the results. The full report is expected end of November. Participants will receive their copy personally. For everybody else, please keep your eyes on this blog!
Key questions to be answered are: What is the best team [...]
Just a friendly reminder that the survey ‘Organizing digital marketing teams’ will be open until Wednesday 30th September, so there is still time to participate.
Key questions to be answered are: What is the best team size? Where should digital marketing be reporting? Which core activities should digital marketing focus on?
About the survey:
An online survey has [...]
One of the first questions I am asked when talking to customers about improving their internet marketing organization is where the online can best be situated? Marketing, sales or a seperate department. Then of course questions regarding governance, the core activites of a web team and the size. Logical questions to determine how effective and [...]
The Digital Marketing Team organization survey 2009 has started!
An online survey has been set up as to establish the structure of digital marketing teams in the global top 500 organizations. Target audiences are digital marketing executives and managers with a primary responsibility for driving internet marketing strategy and implementation within large organizations, either as digital [...]
As you know, I like to use maturity models to help organizations understand where they are, where they could go and what to do to improve. Although my focus is on digital marketing (all customer facing processes), I also am keen to analyse how internet technologies (including social media) can be used to improve business internally.
Over [...]
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