The Digital Marketing Team organization survey 2009 has started! An online survey has been set up as to establish the structure of digital marketing teams in the global top 500 organizations. Target audiences are digital marketing executives and managers with a primary responsibility for driving internet marketing strategy and implementation within large organizations, either as [...]

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As you know, I like to use maturity models to help organizations understand where they are, where they could go and what to do to improve. Although my focus is on digital marketing (all customer facing processes), I also am keen to analyse how internet technologies (including social media) can be used to improve business internally. [...]

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